Litha Dotulong

Possibilities lie within every person, team, and organization — even in the face of challenges. My passion is uncovering the layers that help you thrive and translating them into actionable insights to ignite a deep change or meaningful transformation. For you, the journey might begin with a question, a wish, a doubt, or a sense of inner unrest — something that signals you’re ready to grow, realign, or move forward. For me, it’s about turning that spark into a clear path toward meaningful change. Holding up the mirror, I reveal facets of your potential, connect them to qualities like courage or persistence, and offer the direction to take those crucial first steps.This transformation isn’t something I simply hand over — it’s a journey we embark on together. Your commitment and effort are critical for success. Together, we turn fresh perspectives into a clear, actionable plan and ensure the first steps are effectively implemented. As the process evolves, ownership is transferred to you, making the change sustainable and truly yours. Guided by resourcefulness, curiosity, and joy, I create space for reflection and action. Together, we uncover what drives you or your team and translate that understanding into a practical roadmap. Great transformations are built on collaboration, clear insights, and decisive first steps.If you’re ready to explore what’s possible, let’s discuss how you, your team or your organization can move forward with clarity, confidence, and purpose.

Professional Journey

March 2024 – Present
Municipality of Leusden
Strategic Communication Advisor | Spokesperson
- Advising on positioning strategies, building support, and developing (implementation) plans for the following projects and themes:
  (Re)positioning the organization;
  Internal positioning of the board and management;
  Internal and external positioning/branding of the ‘green team,' including (re)defining required competencies and developing/designing communication tools;
  Branding a major construction project (values, promise, messaging, and storytelling);
  Enhancing external positioning through the creation of a new logo and updating the corporate identity.
- Coordination and task distribution within the communication department;
- Project management for initiatives such as the 'Participation Policy,' 'Corporate Identity and Applications,' and 'Press and Media Policy';
- Providing strategic communication advice and acting as a spokesperson for politically sensitive topics, including the wolf and the Distribution Act;
- Communication management for refugee-related dossiers and major construction projects (as part of environmental management);
- Maintaining relationships with the press.
September – November 2023
KBL/Dutch Youth Institute
Strategic Communication Advisor
- Advising on the positioning and profiling of the new network organization:
- One of the measures outlined in the Youth Reform Agenda 2023-2028, aimed at transforming practices in youth care;
- Conducting a concise target group analysis as part of a comprehensive environmental analysis;
- Identifying and selecting suitable agencies for developing the visual (brand) identity;
- Organizing the inaugural introduction event at the Werkspoorkathedraal in Utrecht.
January – August 2023
COA/Ministry of Justice and Security
Senior Communication Advisor
- Advising and supporting the Program (crisis) Directorate and its management team on topics such as internal positioning, including the development and implementation of a communication plan aimed at enhancing collaboration and building support among internal and external stakeholders: internal target groups/departments: Media Relations, Board Advice, Policy, HR, Finance, regional departments, specific asylum centers, and emergency shelters.
- Leading communication efforts for various projects and themes, including emergency shelters, third-country nationals/Ukraine, flexibility in sheltering, flexible/mixed shelter formats, and small-scale shelters;
- Providing proactive and reactive advice across all levels (board, directorate, regional managers, communication colleagues) on internal positioning and audience engagement strategies;
- Execution of communication tasks:
  writing and editing content such as social media and website texts, articles, and press releases;
  Organizing webinars and presenting strategic proposals and action plans;
  Chairing online meetings.
- Developing and executing proactive initiatives such as "Extra Hands for Ter Apel," "Ask Away" webinars, and double interviews between the program directorate and management members of the established organization.
January – December 2022
(parttime: + 6 hrs per week)
Municipality of Cranendonck/A2-samenwerking
(parttime) Strategic Communication Advisor
- Advising and serving as a sounding board for the new municipal secretary regarding internal positioning and branding;
- Designing, presenting, and overseeing the execution of an internal communication campaign/internal branding initiative aimed at increasing and sustaining support for organizational development, as well as the positioning and profiling of the new municipal secretary;
- Providing advice and, when necessary, support to management members and communication staff on ongoing and concluding projects (see below):
  Contributing to change communication within the municipality.
- Managing agencies such as design, animation, and campaign bureaus;
- Supervising involved communication staff.
January 2021 – January 2022
Municipality of Cranendonck/A2-samenwerking
‍Senior Strategic Communication Advisor
- Advising and serving as a point of contact for council members, the board, and the management team;
- Providing advice and developing (implementation) plans for the internal and external positioning of the sustainability theme:
  Defining strategic principles;
  Drafting, presenting, and implementing the communication plan, including setting up the sustainability website.
- Advising on and implementing an action plan to increase internal engagement and support within the communication department, as well as improving understanding of optimal communication practices (both positioning challenges);
- Advising on external positioning by:
  Developing communication tools for policy areas such as citizen participation;
  Creating audience profiles;
  Conducting online research;
  Identifying environmental developments;
  Developing a content strategy.
- Strategic dossiers:
  Conducting audience analyses in collaboration with the environmental manager for "Vital Communities" and the environmental manager of the Budel asylum center;
  Providing communication resources for the upcoming Environmental Act;
  Managing the procurement process for software developers for A2 Collaboration websites.
- Special projects:
  Mobility (addressing issues such as cut-through traffic);
  Undermining (tackling challenges related to cannabis cultivation);
  IT projects, including defining functional requirements for the new website and developing a new style guide application in close collaboration with IT, as well as managing external agencies.
- Press and media:
  Acting as spokesperson for the council, including speechwriting, responding to press inquiries, maintaining media relations, and drafting press releases;
  Serving as a second contact person for (crisis) communication-sensitive topics, such as the asylum center.
October 2019 – December 2020
Spaarnelanden NV | Municipality of Haarlem
Strategic Communication Advisor
- Advising and developing (implementation) action plans for the board and management on strategic communication, positioning, and branding challenges:
- Rebranding/repositioning the organization, an internal and external action plan;
- Updating press and media policies to enhance external positioning;
- Providing advice on the internal and external profiling of the board and management.
- Conducting target group analysis as part of environmental management: civil servants, Spaarnelanden's board and management, project leaders, residents, and neighborhood councils.
- Acting as a hands-on strategic communication advisor for the municipality of Haarlem’s waste separation project:
  Defining a new strategic direction and repositioning the project, shifting from "obligation" to "engagement," with a focus on mindset change;
  Planning and organizing events;
  Serving as a spokesperson and maintaining media relations with local radio and television outlets.
- Operational tasks: resident communications, writing articles, social media posts, brochures, interviews, storytelling, coordinating events, editing the annual report, and managing agencies and suppliers.
September 2018 – August 2019
Spaarnelanden NV | Municipality of Haarlem
‍Marketing-Communication Advisor
- Developing the concept for an online sustainable lifestyle platform;
- Advising on and implementing the brand strategy:
  Communication plan including a brand guide, content strategy and formula, and visual identity management.
- Conducting target group analysis: board, employees, suppliers, and management team;
- Providing strategic advice to the board;
- Writing content: articles, brochures, plans, storytelling, and pitch decks;
- Project management: platform realization, events, and market research;
- Managing graphic designers, technical developers/programmers, and copywriters;
- Supervising three communication interns and one communication officer.
February – August 2018
Lindenhaeghe
Marketing-Communication Advisor
- Providing strategic advice on a new communication approach for the Personal Development business unit;
- Refining the desired positioning as part of the corporate marketing plan;
- Strategic brainstorming and sounding board sessions with the Marketing & Communication Manager, presenting strategic proposals to the board;
- Organizing and managing brainstorming sessions with the project team;
- Developing and rolling out an online (intro) campaign, including managing and coordinating the campaign team;
- Managing agencies: graphic design, online marketing, and copywriting.
September– December 2017
Nextmoves
Marketing-Communication Advisor
- Leading strategic positioning sessions with the Marketing Director;
- Presenting and partially executing the communication plan in collaboration with the SAP account manager.
- Creating and delivering online content and copywriting;
- Conducting interviews with key accounts for testimonials.
May 2016 – June 2017
MKB Assistent
Marketing-Communication Advisor
- Providing strategic advice on positioning, profiling, and organizational structure:
  Developing a service portfolio and revenue models;
  Documenting relevant business processes and procedures.
- Creating a marketing communication plan, including a brand guide, competitive benchmark, and target group analysis;
- Employer branding and recruitment communication:
  Writing job descriptions and social media posts;
- Recruiting secretaries, administrators, branch managers, and financial staff.
February – December 2015
Recruitment agency for IT-professional
‍Marketing-Communication Advisor
- Providing strategic advice on positioning, profiling, and stakeholder management;
- Managing and coordinating the website redesign;
- Defining a content strategy and creating/delivering content;
- Writing content for the website, letters, online ads, and social media posts;
- Developing and executing email campaigns;
- Designing new business concepts and plans;
- Employer branding.
February 2014 – January 2015
SEEDS – ABN AMRO / Crowdfunding Platform
‍Communication Advisor
- Providing strategic advice to the CEO on positioning and identity;
- Profiling the primary target audience (social entrepreneurs);
- Writing web content;
- Editing strategic policy documents;
- Developing the CEO’s personal positioning.
November 2012 – November 2013
TNO – Energy and Mobility Divisions
‍Senior-Strategic Communication Advisor
- Providing strategic advice to the directors of Energy and Mobility on internal positioning and building internal support;
- Editing and refining annual marketing communication plans;
- Managing stakeholders to build support for annual plans: directors, board members, management, departmental staff, sales teams, and product managers;
- Collaborating with and offering tactical advice to Innovation directors and their managers;
- Working closely with communication advisors from other thematic areas;
- Content management, including creating and producing content;
- Writing texts for brochures, articles, internal newsletters, plans, and reports;
Mobility division
- Drafting a positioning plan for the internationalization strategy.
- Building and securing support with international collaboration partners.
- Developing and presenting a proposal for identity aligned with the new market strategy.
- Organizing a national internal event.
Energy division
- Developing a concept presentation and communication tool.
- For the Qatar office: creating a brochure proposal, establishing collaboration partners, and editing the marketing communication plan.
- Advising the Geological Service on branding, identity, and communication strategy for subsidy applications.
October 2011 – October 2012
Veilig Verkeer Nederland
Communication and Marketing Manager
- Providing strategic advice to the board, directors, and management;
- Enhancing the internal positioning of communication and the communication department;
- Managing a team of seven employees in disciplines: marketing communication, internal communication, external communication, press and media, online presence, and fundraising;
- Solving marketing and communication challenges related to policies and actions;
- Monitoring and safeguarding communication policies at strategic and tactical levels, as well as all communication plans, including budgets, timelines, and planning.
- Stakeholder management: CEO, board members, MT, staff, regional and local departments, suppliers, and partners e.g. ANWB;
- Advising and supporting regional and local departments;
- Writing texts for brochures, articles, (online) content for member magazines, internal newsletters, policy documents, reports, and records;
- Managing agencies and suppliers;
- Organizing and chairing an international event at De Doelen.
2005 – 2011
Communication Advisor | Marketing-
Communication Specialist
Clients include: Vidomes, Pension Fund Horeca & Catering, Energy Center MKB,
Unamic/HCM, Berkman Companies, Delta Energy
- Providing strategic, tactical, and operational advice on positioning, profiling, branding, communication, and stakeholder management/target group analysis;
- Developing and overseeing the implementation of annual plans, including conducting interviews;
- Writing articles, press releases, news updates, annual reports, and informational materials;
- Creating and managing online content;
- Supervising agencies and suppliers;
- Special projects: developing a retail formula, serving as editor-in-chief for a tenant magazine.
2005 – 2024
Freelance Consultancy Assignments
‍
Clients include: Orenda – Retreat Center Mallorca, LexCura – Family Law Specialist, Buro Staal – Website Development for SMEs, NL Impact – Startup, Lindenhaeghe – Training Institute, The Energy Boutique – High-End Personal Training, Misura – Project Management, Equanimity – Startup, Maratika Foundation – Non-Profit Organization, Jacklin Frank – High-End Beauty Salon, Societal Solutions Fund, SilkBricks – Future Fit Platform, Halo Wellness Center – Health & Sports Club Westduin, Bend-it – Designer Shoes, Kusuma Yoga Studio, Northstar – Body & Health, KernCompany – Training and Coaching Bureau, Mindful Movements – Health Center, Vidarte – NLP Training Institute, Evita Zorg – Home Care, Binnenstebuiten – Coaching Bureau, Verbond van Verzekeraars, Jay’s Place – Music Center, DO Company, Auto Indumij – Dealer, ZIEN bij Iris Optiek, Hypotheker Almere – Franchise, Pro-Motion Medical – Orthopedic Aids, De Blauw Blackstone Westbroek – Law Firm, Erasmus University
- Providing strategic communication and marketing advice on positioning, branding, and stakeholder management challenges;
- Drafting and overseeing the implementation of communication plans, including taking charge of communication where needed;
- Creating and managing online content;
- Image management: selecting stock images and/or coordinating custom photography;
- Conducting or commissioning market research and/or environmental analyses: competition, target groups, trends, and developments;
- Writing texts for online and offline purposes: articles, news updates, brochures, informational materials, speeches, interviews, annual reports, press releases;
- Developing and organizing campaigns and events.

Education

Multimedia Developer, Post-HBO
N.G.P.R.-A. – N.G.P.R.
H.E.A.O. CE and IM – University of Applied Sciences Amsterdam
HAVO, VWO

Courses

Instagram Course JustK
LinkedIn Course Networking Coach
Online Marketing Shaw Academy
Project Management University of Applied Sciences Brabant
Personal Coaching Hecx BD
Power of Influence Metavisie
Mental Selling Power Hecx BD

Software & Social Media Skills

Office Tools: Excel, PowerPoint, Outlook, SharePoint
Collaboration Tools: Miro, Teams, Webex, Zoom, Skype
Presentation Tools: Prezi
Social Media Platforms: LinkedIn, Facebook, Instagram, Twitter, Pinterest
Marketing Tools: MailChimp, WordPress, PicMonkey, Canva
Project Management Tools: Trello